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A fair deal on every bill.
Squarely exists because choosing electricity should not take a spreadsheet and a lawyer.
Our name
Why "Squarely"
To deal squarely means to deal fairly and directly. In 1902, during a coal strike that left homes without heat, Theodore Roosevelt called for a "square deal" for ordinary families. We liked the idea: energy, with a fair deal for the people paying for it.
Our symbol is a window with one light on. It stands for home, and for knowing everything is in order.
How we work
Three rules we don't break
The full price
Every plan at 500, 1,000 and 2,000 kWh, with base charges, credits and fees next to the rate.
No surprises
We tell you before your contract ends, so you never roll onto a rate you didn't choose.
Plain English
If you have to read a sentence twice, we rewrite it.
Transparency
How we get paid
Comparing plans on Squarely costs you nothing extra to use. [COMPENSATION DISCLOSURE]
Plans and enrollment are provided by our licensed partner. [PARTNER DISCLOSURE]
We rank plans by the price at your use. [RANKING DISCLOSURE: state whether payment affects order]
Questions about how we work?
Write to us. A person answers.